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Your brand is a critical part of your online presence. Hoplo can help you solidify and grow your brand.
Hoplo divides this process into three steps: attracting customers, making them active buyers and winning their loyalty.
Each step makes use of specific tools, which can be combined according to the marketing strategies and CRM targets. Our tools integrate the needs of acquiring new customers and winning the loyalty of existing ones, and enable us to provide added value for both companies and their customers.
The marketing goal is to win new customers, but reducing costs is also vital.
ROI and cost per customer are the main indicators that we use to measure the success of our solutions.
We increase the return from web marketing campaigns by using state of the art contents and advanced tools such as streaming banners and interactive mini-sites.
The aim is to create an active navigation experience for the user and to acquire personal data and feedback for the company. We have developed and successfully tested tools which ensure an enthusiastic response from users: newsletters, forums, generation and transmission of personalised
promotional material, surveys, promotions, and games. Information then enable the company to segment registered users into categories, track and evaluate the success of on-line campaigns, manage co-branding and partnership activities, and monitor the site-usability statistics.
We believe that the Internet is an unbeatable instrument for maintaining a continuous dialogue with customers and developing relationships over time. That is why we produce tailor-made tools, which make optimum use of the opportunities offered by new media. We use the communication potential
of email, as a tool for one to-one information and brand awareness.
The Internet can really reduce the distance between the company and the customer, offering the possibility to create a real, personalised service. |
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